All posts by Brian Steinberg

Discovery Pitches ‘Premiere’ Cross-Network Ad Package Following Scripps Buy

Now that Discovery Inc. owns more cable networks, it’s hoping to get advertisers to buy more of them. The company, which completed its $11.9 billion acquisition of Scripps Networks in March, is offering advertisers a package of 30 of its best-known series, guaranteeing first position in ad breaks in premiere episode of the shows and […]

Fox’s Newest Dramas Will Run During Commercial Breaks (EXCLUSIVE)

Fox Networks Group hopes to make its commercial breaks as dramatic as the action in some of its best-known series, like “9-1-1,” “American Horror Story” or “Lethal Weapon.” Starting this fall, Fox outlets like Fox Broadcasting, FX, Nat Geo and their digital counterparts will begin running inspirational videos that tell stories about people who have […]

Pharmaceutical Spending Drives Moderate CBS Gains in TV’s Upfront Market

An influx of spending by pharmaceutical advertisers helped fuel moderate gains in volume at CBS in TV’s “upfront” advertising market, according to a media-buying executive and another person familiar with the annual negotiation for commercial time between TV networks and Madison Avenue. The buying executive suggested CBS may have seen a small gain in the […]

Dale Earnhardt Jr. Will Launch Motorsports Show on NBCSN

Dale Earnhardt Jr. will launch a new weekly half-hour show devoted to motor sports on NBCSN as part of NBC Sports’ fourth season of Nascar coverage. “Dale Jr Download” will debut Thursday, June 21, at 5:30 p.m. following the series “NASCAR America.” The new program is essentially a broadcast of Earnhardt doing a weekly podcast. […]

Jeff Zucker Will Stay at CNN Through 2020 Election

AT&T won’t be able to hang up on Jeff Zucker. The colorful CNN chief signed a deal a several months ago that will keep him at the cable-news network through the 2020 election, according to a person familiar with the matter,. CNN declined to make executives available for comment. Vanity Fair previously reported the executive’s […]

AT&T Decision Could Send Content Companies Rushing Into Big Tech’s Arms

Companies in the media sector have eyed each other as merger partners for years, the necessary result of the rapid rise of nimble digital rivals like Netflix, YouTube and Amazon. Now they have reason to look to a new array of candidates. A decision Tuesday by U.S. District Court Judge Richard Leon gave permission for […]

CNN Sets Tribute to Anthony Bourdain

CNN said it would air several tributes to Anthony Bourdain, the chef and adventurer whose program, “Parts Unknown” has been a cornerstone of the Time Warner-owned outlet’s schedule in recent years. “Remembering Anthony Bourdain” will air this evening at 10 p.m. The cable-news network will air a series of Bourdain’s favorite episodes of “Parts Unknown” […]

Madison Avenue Seems Wary of Samantha Bee’s ‘Full Frontal,’ Despite Apology

Samantha Bee served up plenty of jokes on Wednesday night. Many advertisers weren’t there to help her in her quest. The first broadcast of Bee’s TBS series “Full Frontal” after she sparked a controversy last week contained far fewer national commercials than it normally does, a signal that Madison Avenue  find the comedienne too hot […]

CMT Extends Its Music Awards Into Nashville City Celebration

CMT has been trying to turn its annual awards show for country music into something advertisers can sing about. Over the past two years, the Viacom-owned cable network has turned its one-night-only awards telecast into a festival lasting almost a week. This year’s celebration includes a two-day block party in downtown Nashville, featuring performances by […]

NBC News Is Building a Streaming-Video Outlet

Get ready for streaming-video counterparts to some of your NBC News and MSNBC favorites. NBC News has begun hiring producers and other staff for an online streaming network that its digital unit will  be experimenting with this summer, according to a person familiar with the matter. NBC News Digital is expected to test some programs this […]