Sure, saving $1,000 on a car that may cost you far in excess of $70,000 might seem like a minor victory, but it’s still better than nothing. But now that Tesla is becoming more of a household name and hoping to reach a more mass-market car-buying audience, it’s getting rid of even this relatively small savings program.
Tesla recently announced it will end its referral credit program that provided prospective buyers with a $1,000 toward their purchase Tuesday evening.
Through the program, current Tesla owners could provide five friends with a $1,000 credit to be used on any new Model S or Model X vehicle. These new customers would also receive free unlimited supercharging for their vehicles.
Individuals who don’t make their purchase by end-of-the-day Tuesday won’t exactly be left empty-handed. Instead, the carmaker notes that purchases made after Oct. 31 will still receive free, unlimited supercharging.
If you’ve got a friend with a Tesla, they might just be hounding you over the next two days to finally buy one of the electric cars. That’s because they’re also getting a prize for referring you to the company.
Current owners receive an array of “thank you” awards, including a free Black Wall Connector, a miniature Model S for kids, a new set of (literal) wheels, and Powerwall 2 home batteries.
Tesla first unveiled its incentive program in July 2015, offering both the current Tesla owner and the new customer $1,000 off the list price of a new vehicle, accessories, or service.
It should be noted that Tesla does not appear to offer any kind of referral program for customers who already own or are looking to buy the new, more modestly priced Model 3.
The Model 3, which officially launched this summer, is intended to be Tesla’s first mass-produced electric vehicle with a price tag starting around $36,000.
However, the car’s debut has been marred with complications, as Tesla deals with “manufacturing bottlenecks.”
Earlier this month, the company said it had fallen short of its goal of producing 1,500 vehicles between late July and the end of September, only producing 260 Model 3 cars and delivering 220 of them.