Tag Archives: advertising

Craig Ferguson’s New TV Series is Also a Modern-Day Commercial

Craig Ferguson is taking over the helm of a new talk show that has an intriguing feature – no commercial breaks. That’s because the series is a commercial itself. U.S. TV viewers will likely recall Ferguson from his tenure on CBS’ “Late Late Show,” where he set himself apart from the pack with a distinctly... Read more »

It’s Time To Quit Loving Your Church

  If you’ve been alive and literate for more than 15 minutes, you’ve seen that phrase before.   It’s time to erase it. Remove it from the T-shirts. Scrape off the bumper stickers. Uproot the signage from the front yard. This message distracts from the church’s real message. “I Love My Church” is like saying, “I Love Applebee’s” The response is usually a shrug and a mumbled, “Good for you.” I know what you’re going to say.
“John, people will ask why I love my church! Then I’ll tell them!”

Of course, you will. You’ll tell them about the awesome children’s program. You’ll tell them about the great music. You’ll tell them your pastor preaches barefoot and is ‘really relatable’. You’ll tell them nobody will judge them. You’ll tell them there are 3 convenient service times. You’ll tell them donuts and coffee are free. And at the end of your sales pitch, they’ll shrug and mumble, “Good for you.” But maybe not! They might leave their current church and visit yours! If your church offers better amenities, they might stick around awhile. Until they encounter another “I Love My Church” T-shirt. It’s taken a couple of generations for us to transform ‘The Church’ into an idol. But we’ve finally succeeded! The modern Church blots out the view of the Cross. We’re happy to tell people about Jesus… …later. First, we gotta make them feel welcome! We gotta get em’ in the door! We gotta let them know they made the right choice on Sunday morning.
“Thanks for joining us! Thanks so very much! Thank you! Thank you! Thank you!”
Harsh reality. You don’t actually love your church. You love your church ‘brand’. The church is anyone, anywhere who follows Jesus. Be honest. That’s not what you were thinking when you put on that T-shirt.

Medium to pay writers; program similar to Readability

INTERESTING. Medium will now pay writers. The revenue to pay writers will derive, not from advertising—Medium scorns it—but from member contributions.

How Medium will pay writers

Medium now publishes two kinds of content: public content, viewable by anyone; and private, members-only content. Medium members pay a small monthly fee; in return they get access to members-only content.

As in the past, writers who write public content will not be paid, but they will have access to a potentially large audience. Only writers who write members-only content will have the potential to earn.

Payments will be based on “claps,” a UI experiment Medium introduced seemingly only a few days ago; readers are supposed to indicate how much they like a story by how hard (or how long) they press on the clap widget. None of this is explained to readers in context, but it’s pretty easy to figure out. At least, it is easy to figure out that clapping indicates approval, and that the longer you lean on the clapper, the higher the numeric approval level you can share.

The “clap” widget also appears on public stories, where it has no effect on how much the author will get paid—since writers of public stories will not get paid. On public stories, it’s just there for fun, and/or the make the author feel good. You can’t clap for your own story, which helps prevent the most obvious types of system gaming.

Initially, the payment program will be open only to a select group of writers, but if it succeeds, more and more writers will be included.

Why it matters

As the publisher of A List Apart, which has relied on advertising revenue in the past but is about to stop doing that; as a writer, reader, and passionate devotee of web-delivered content; and as a blogger at zeldman.com since 1995, I will be watching this experiment and hoping for its success. I became a Medium member as soon as the publication offered it, even though I have no interest in reading “exclusive,” members-only content. I did it to support Medium, which I see as one web pioneer’s attempt to keep the web a vital content ecosystem.

It’s the same reason I cheered for the Readability app invented by my friend Rich Ziade and his team, back in the day. I even served on Readability’s advisory board, for which I was paid—and asked—nothing. I did it because I believed in Readability’s mission to find a way to pay for content. That particular experiment died, but in many ways its spirit lives on in Medium, whose readable visual layout Readability helped to inspire.

I will not apply to be a paid Medium writer since I have my own magazine’s content and finances to figure out, and since I choose to publish my content publicly. But I applaud what Ev and his teammates are doing, and I will be watching.

Source: Expanding the Medium Partner Program – 3 min read

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